Prof. Jeetendr Sehdev
Prof. Jeetendr Sehdev is a global authority on branding, the world’s leading pop culture expert, a New York Times best-selling author and a Financial Times columnist.
Sehdev draws on his research to reveal the six steps to make your ideas outperform in the 21st Century. He understands the new rules of acceptance today, rewritten by Millennials and Generation Z. These rules explain how certain people, products and ideas break through against all odds. Sehdev reveals the key themes that ignite popular culture and delivers a bold and dynamic message that motivates people to be free, fearless and live up to their greatness.
Sehdev’s New York Times bestselling book, The Kim Kardashian Principle: Why Shameless Sells and How to Do it Right, is described by Forbes as “the most buzzed about business book of the year” and The Huffington Post as “one of the most influential books of the year.”
Sehdev began his career in advertising at Ogilvy & Mather in New York City where he built some of the world’s most iconic brands including American Express and Dove.
"The best in the business" - Variety
"More than a marketing bible… Jeetendr’s keynote is a movement!" - Unilever
"The most buzzed about business book of the year!" - Forbes
"A masterpiece of audacity, inspiration and entertainment!" - Activision Blizzard
"The love child of TMZ and The Economist" - Extra
"Spectacular! Skip business school, stay relevant and read The Kim Kardashian Principle." - BBC