One of the main challenges for the cooperative sector today is to generate transforming ideas.

Creation is infinite but it requires different and inspirational routes to add value.
World Coop Management Congress (WCM’19) will help cooperative leaders build up a truly innovation culture by opening minds to new experiences and trends. When an organization has a transformational culture innovation occurs.


Innovation is the key
to business success!

WCM Congress aims to be the true basis of the innovation culture transformation work by offering the best ways for you to explore new scenarios and strategies and thus become a true leader!


A two-day experience with top management thinkers.







How to implement the innovation culture at all organizational levels in your cooperative.


How to tackle future business challenges even before they come.


What are the methods and techniques to add value to your brand? How to facilitate your brand to enlarge and increase the differential effect of your brand knowledge.


How to create a strategy for sustainable innovation to impact the development of your cooperative. It will help you achieve new market conquest and become market leader.


How to create a branding plan, analyze the market needs and optimize the consumer experience.

Target audience

WORLD COOP MANAGEMENT (WCM’19) Congress is the most important meeting of Cooperative presidents and leaders. It offers a valuable opportunity to interact with top players in the market, network and do business.

Participants range from:

• Cooperative Presidents and Directors
• Administrative, Financial and Legal Officers
• Commercial and HR Directors
• Marketing Officers
• Suppliers for the Cooperative sector

General information



Place: Belo Horizonte – Minas Gerais, Brazil

Date: September 30 to October 1, 2019

Time: From 11h to 20h

Frequency: Annual

Scope: International

Participation cost

€ 595,00


5% discount of the general admission price for groups of 5 or more attendees.

The world's greatest thinkers and leaders of today together in one event.

World renowned speakers and outstanding professionals in their areas of activity will be meeting
in the World Coop Management (WCM’19) Congress on September 30 and October 1, 2019.

Program /


07:30 08:30

Welcome Reception and Registration

08:30 09:00

Official Opening and Cultural Presentation

09:00 10:30

Christian Majgaard Tendencies

10:30 11:00

Coffee Break

11:00 12:00

Michael Flynn Link International

12:00 13:00

Othon Barros Link Brazil

13:00 14:30


14:30 16:00

Natuza Nery / Milton Jung / Rodrigo Boccardi Debate

16:00 16:40

Hans Groeneveld Link International

16:40 17:00

Coffee Break

17:00 18:00

Don Peppers Keynote Speaker

18:00 19:30

Reception and Business Networking

18:00 19:30

Special Show


07:30 08:30

Welcome Reception and Registration

08:30 10:00

David Price Tendencies

10:00 11:30

Soumodip Sarkar Sceneries

11:30 12:00

Coffee Break

12:00 13:00

Ricardo Bellino Case Brazil

13:00 14:30


14:30 15:30

Alfredo Rocha Link Brazil

15:30 16:30

Jeetendr Sehdev Link International

16:30 17:00

Coffee Break

17:00 18:30

Maestro João Carlos Martins Keynote Speaker

18:30 19:00

Closing Ceremony

Master the best ways and new strategies
to do good business!

WCM’19 highlights the importance to offer international events of a large scale to the sector aiming to maximize the success of cooperative leaders.

These national and international icons with a broad knowledge on strategy and leadership will discuss innovative ideas and new global trends on Sustainability and Competitiveness.

A word from the Host /

Ronaldo Scucato.jpg

World Cooperative Management (WCM) has definitely become part of the international cooperative calendar.
Year after year it stands out as a useful tool to provide significant content and a strategic direction for the cooperative sector.

Investing in continuing education is imperative for the success and growth of the cooperative business. After all, knowledge blends well with development.

Mr. Ronaldo Scucato
President of Cooperative Organization from Brazilian State of Minas Gerais - OCEMG

A word from the Organizer /

Luiz Branco.jpg

Since the first edition, WCM has focused on the most innovative program in top management.

By inviting renowned business leaders, the Congress aims to transform the cooperative sector through education and development goals of cooperative leaders and their organizations.

Mr. Luiz Branco
President of WexBusiness

The WCM History

Date: 28 and 29 September, 2015




Adrian Furnham / Tendency
Mikel Bilbao / Link International
Luca Bernareggi / Link International


Mike Lloyd - Tendency
Michael Beall - Link International
Cesar Souza - Link Brazil

Date: 26 and 27 September, 2016




Bruce Fenton / Tendency
Ben Reid / Link International
Amy Coughnour / Sceneries
Alexandre Garcia / Link Brazil


Patrick Young / Tendency
Dame Pauline Green / Link International
Licinio Pina / Sceneries
Claudio Tomanini / Link Brazil

Date: 2 and 3 October, 2017




Jim Cunningham / Tendency
Paul Hazen / Link International

Caroline Naett / Sceneries
Prof. Sidney Leite / Link Brazil


James Bannerman / Tendency
Simon Parkinson / Link International
Bill Hampel / Sceneries
Ari Piovezani / Link Brazil

Date: 2 and 3 October, 2018




Peter Draper / Tendency
Hervé Guider / Link International

Eduardo Tevah / Link Brazil
Diogo Castro de Mattos / National Panel


Ben Caldecott / Tendency
Yuill Herbert / Link International
Leandro Karnal / Link Brazil
John Peters / Keynote speaker